Daily Devotional Fourm
There are two ways you can compete: by lowering the price or by increasing the value. Never lower the price because all your competitors are already competing on price. Simply increase the value. -Russell Brunson The solution: the Kotler . product model By completing Kotler's product model, you can dramatically increase the value of your product. Not with a few euros, but with a few hundred or a few thousand euros. product model Kotler Image obtained with permission (source: The NLP College). There are different variants of this model from Kotler, but in my college education I learned the variant with 3 levels.
Core product What are the intangible benefits of the trampoline? You can move, lose weight, relax, live longer, live more pain-free, de-stress, live longer That already increases the value a lot. What am I saying? You are now not buying a piece of nylon and steel, but you are buying healthy years of life and healthy offspring. 2. Tangible product Your job function email list product can simply be better, bigger and more durable than your competitors. It should also be can also boost value. We don't have to explain to you that we spend quite a lot of money for brand names. If people love your brand that is, your face, content, appearance and fame they will give you their business.
Comprehensive product (the true magic) Okay, so far so good . Your competitors can also get started in terms of core product and tangible product by writing nice web texts and increasing the quality of their product. But then? Then you have the Extended Product and this is where it gets really fun. With this you increase the value of your product by not changing anything about the product itself, but the total offer. At a certain point there is not much you can do about a product. A trampoline is simply a trampoline.
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