Behavioral change is hot and happening. Behavioral Special Database techniques are being used in more and more campaigns. However, this is not as easy as it seems. A campaign idea can be great fun, but cause zero change. At the two-day Special Database event of Shift: 'More success by influencing behavior', the misses and the best were discussed. The mental game In order to understand the principles of influencing behavior, it is first important to know how our brain works. According to the theory of Nobel Prize winner Daniel Kahneman, the human brain can Special Database be divided into two systems. System 1 works quickly, emotionally and unconsciously.
So big that people even wonder if we Special Database have our subconscious under control. By focusing a campaign on system 1, you respond to the subconscious and people are easier to influence. Many campaigns fail Why is it that many campaigns are not successful? In many campaigns, we look from above at what we think Special Database we know about people. Too little attention is paid to human behavior. “Problems can often be traced back to human behavior. By thinking more from the perspective of behavior, you can increase the chance of success," according to behavior change agency Shift. It's important that you look closely at how our human brain Special Database behaves, so that you don't miss the mark with that super hip campaign.
The picture is clear and everyone knows what Special Database it means. Yet this poster sends out the wrong signal, according to Dirked van der Venn of Shift. This has to do with priming . Your subconscious is stimulated by a previously perceived stimulus, so that it is recognized more quickly and you respond more quickly. Van der Ven explains this Special Database with the following example: “Suppose you are sitting in a car and you come across this large billboard. 'Facebook, Twitter, e-mail and WhatsApp, you put on a P'. You expect your mind to think you shouldn't be on your phone. Unfortunately this is not the case. You know it is not wise while driving, yet your subconscious is stimulated by the image logos on the board. We also call this priming: when you see Special Database something, the concept becomes more active in your head.